The AI opportunity for business
AI is revolutionising business at an unprecedented pace.
Generative AI will compress this rate of change into months not years.
As AI becomes an increasingly critical tool for organisations, the questions our clients are asking are getting sharper, more strategic, and more exciting:
How can AI improve our strategies?
How will it impact jobs and team dynamics?
How can we make our teams more efficient?
How can AI supercharge our creative outputs?
These questions are at the heart of the AI opportunity, and businesses will need guidance as they navigate this transition.
The Case for AI: Efficiency Gains That Add Up
One of AI's most tangible benefits is its ability to unlock efficiency gains.
Let’s break it down:
Imagine taking a single employee and assessing their role. By building just three custom GPT-powered tools tailored to their needs, it’s possible to make their workflow at least 10% more efficient.
Here’s how that plays out:
A full-time employee works roughly 176 hours a month. A 10% efficiency gain saves roughly 18 hours monthly per employee.
In a 10-person company, that’s 180 hours per month saved - essentially freeing up the equivalent of one full-time employee.
In a 100-person company, it’s 1,800 hours saved every month.
And this is just the beginning.
With smarter tools, deeper integrations, and focused AI literacy programs, these numbers will only grow.
The barriers to this transformation aren’t technological. The technology works, and the potential for disruption is too significant to ignore. The real challenge lies in two areas:
AI literacy: Companies need to educate their teams to understand and use AI effectively.
Human resistance to change: Without a cultural shift, organisations risk missing out on the transformative potential of these tools.
Every business has a choice: maintain the status quo or accept change and become AI-forward.
The Risk of Falling Behind
The gap between companies embracing AI and those resisting it is becoming stark. Organisations that fail to invest in AI literacy programmes, provide access to the right tools, and accept some level of risk to innovate are already falling behind their peers.
AI is no longer just a “nice-to-have” technology - it’s a competitive differentiator.
It is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent and Obsolete.
