Apply AI
An AI Consultancy.
The art of the possible, grounded in the practical.
AI is on your agenda.
But knowing where to start isn’t easy.
We’re here to help you make sense of AI. Enabling your business to move faster and smarter with clarity and confidence.
We will help you apply the smartest AI to unlock efficiency, drive innovation and future-proof your organisation.
From discovery and planning to building and embedding AI solutions, we work alongside your team to make AI adoption practical and meaningful.
Our Services.
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We help you uncover where AI can make the biggest difference in your business. Together, we define your AI North Star, map opportunities, and create a clear, actionable roadmap to bring it to life.
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Through a structured test and learn environment, we experiment, prototype, and design working systems that fit your business - from automation to custom AI agents ready to scale.
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We equip your teams with the skills and confidence to use AI every day. Through hands-on training, playbooks, and workflow design, we embed AI into how your people actually work.
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Your brand’s knowledge, captured in one intelligent, searchable AI system. It learns from your guidelines, tone, and processes to keep every output on-brand, consistent, and compliant.
Our partners
Ben Richardson, Founder of The Avenue Group
“We had Apply AI in last week to help us get a grip on how AI could actually make a difference across our four businesses - and honestly, they were brilliant.
What really impressed me was how specific their recommendations were. They didn’t just give us generic ‘AI could do this’ ideas - they identified the opportunities that made sense for our setup and even built a few bespoke agents that are already saving time and streamlining parts of our process.
If you’re curious about AI but don’t know where to start (or don’t have the time to wade through the noise), get Apply AI in. They’re sharp, practical, and make the whole thing feel doable - and valuable - rather than theoretical.”
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Prodrive: Inspiring engineers to embrace AI across councils, horizon teams, and workflows.
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HPower: £250K annual efficiency gain unlocked through AI-powered automation of procurement and invoicing.
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Stepladder: Enabling AI-powered creativity across design and client services.
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The Avenue Group: Defining the AI North Star and direction for an intelligent, agent-powered future.
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Studio 185: Pioneering intelligent brand design - using AI assistants to accelerate creative exploration and build on-brand visual systems.
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Motorsport UK: Bringing together years of institutional knowledge to design one intelligent 'Brain'.
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LongStoryShort: Building intelligent reporting systems across digital channels - turning complex data into clear, automated insights.
Hi, I’m Jess.
I founded Apply AI with one clear mission: to make AI practical and valuable for every organisation.
After more than a decade working across global agencies and enterprises. I’ve learned that real impact with AI comes from clarity, creativity, and confidence to put it into practice.
Before founding Apply AI, I built the AI Solutions Unit for WPP’s largest communications agency, delivering enterprise-grade AI strategies and training for global brands including Aramco, KAUST, FORD, and Purina. I also drove the internal adoption and Future of Work programme of WPP’s Open technology - bringing next-gen AI tooling into day-to-day client delivery across global teams.
Now, through Apply AI, I work directly with organisations to turn AI into a genuine business advantage - from agent-powered operations to full-scale enablement and adoption strategies.
I understand how brands operate, what modern businesses expect, and what today’s AI can really deliver.
Contact us.
We partner with ambitious teams ready to apply AI for real business impact.
Whether you’re just starting your AI journey, or ready to scale up, we’ll prepare your business for an AI future.
AI Agency Group LTD
No.16492183
